Creative product

Creative process is the process of getting ideas, testing, and communicating the results. It is the process of relating, connecting and adding ideas to what is not previously thought of.

There are four steps in creative process which are :
1. Preparation
2. Incubation – taking time off where total process is turned over to the subconscious mind.
3. Illumination – where insights, possibilities and answers come.
4. Verification – taking the idea through a checklist of criteria for potential application, getting feedback, modifying and improving.

In this session, we were given a random word where we have to apply the features of this random word in our product to produce a new product. Our product is a phyto-mix yogurt and random word given is coal tar. The features of coal tar are black fluid and high viscosity. With this features, we have come out with four new products such as hair dye, yogurtion, anti-dandruff shampoo with yogurt based solution, and also yogurtamol.

The hair dye can be used for those with gray hair. It not only used to dye hair, but also to moisturizes hair. As we know, yogurt has many known health benefits and now it gain ground for beauty benefits. Yogurtion which is the lotion with yogurt based solution also good to moisturizes and smooth our skin.

One of the by-product of coal tar is paracetamol. We modified paracetamol by adding some yogurt to produce yogurtamol. This yogurtamol has sweet and sour taste that will make it more preferable by the consumer.

In the afternoon, we have cooking session where we cook ‘nasi beriani’ and also bread.